3-Hour Virtual Summit

How PI Attorneys Are Becoming the #1 Trusted Authority in Their Market — Without Outspending the 800lb Gorillas

The exact trust-building and case acquisition strategies used by multi-8-figure PI firms — condensed into one focused, no-fluff afternoon.

Virtual · Attend from anywhere

Interactive · Live Q&A

Recordings · Lifetime access

Reserve Your Seat Up to 3 team members per registration

Sound Familiar?

If you're a PI attorney in 2026, you're likely dealing with at least a few of these:

Ad costs keep rising while case quality stays flat
Less qualified firms are somehow landing the cases you should be getting
Private equity-backed firms are flooding your market with massive budgets
Every agency promises "cases guaranteed" but you're still chasing and convincing
You've invested heavily in SEO — but AI search is changing the rules overnight
70% of people who click your ad end up hiring another firm

This Event Is Built For PI Attorneys Who:

Want more of their favorite case types — trucking, catastrophic injury, medical malpractice, wrongful death — not just volume
Are tired of being outspent by PE-backed firms and national brands — and want a smarter path
Know their firm delivers better results for clients, but struggle to make that visible in a noisy market
Are spending on marketing but can't tell what's actually working — and what's just burning cash
Want to finally understand AI, AEO, and the new media landscape without the hype

Whether you're at $10K/month or $1M+/month in marketing spend, the strategies covered apply at every level. Bring up to 3 team members on one registration.

In 3 Hours, You'll Walk Away With:

The Trust Engine Framework — How to become the only obvious choice in your niche before prospects ever talk to you
The $15/Day Authority Ad System — A simple, low-budget strategy you can launch tomorrow to attract referral-quality cases
The 2026 Paid Media Playbook — What's actually working now across Google, YouTube, LSAs, and Facebook for PI firms at every budget level
The AI & AEO Roadmap — How to get found in ChatGPT, AI assistants, and the new "answer engine" search landscape
The Anti-Gorilla Strategy — How firms are growing 3X faster without spending 3X more, by ethically capturing leads from bigger-budget competitors

Truck Wreck Trust Engine Framework — Turn anonymous leads into warm, pre-sold clients

Built From Real Results, Not Theory

8-Fig+

PI clients we've helped scale

$M's

Spent testing what actually works

3 Hrs

Everything distilled, no fluff

Every strategy shared in this event comes from real campaigns with real PI firms — not recycled marketing theory.

What This Is NOT

There are a lot of "webinars" out there for attorneys. This isn't one of them. Let's be clear about what you won't get:

Not a pitch-fest disguised as training — You'll get real strategies, not 2.5 hours of fluff followed by a hard sell
Not generic marketing advice — Everything is specific to PI. What works for e-commerce or real estate is irrelevant here.
Not "just spend more on ads" — We'll show you how to win with smarter positioning, not just bigger budgets
Not outdated tactics from 2022 — The AI and media landscape changed. This is what's working right now, in 2026.

Reserve Your Seat

3 hours. Real strategies. Zero risk.

Your Host: Ed O'Keefe

Ed has spent millions of his own money testing what actually works in client acquisition — the good, the bad, and the ugly. His firm works with multi-8-figure PI practices across the country, helping them build trust-based marketing systems that attract their dream cases predictably.

He's not the guy who pretends to know everything about everything. His edge is bringing together the best specialists in paid media, AI, and authority positioning — and distilling it into a clear, actionable roadmap you can deploy immediately.

Reserve Your Seat

Everything above for just

Seriously. One dollar. No upsell traps.

3-hour live virtual event
Interactive Q&A with Ed and guest speakers
Lifetime access to recordings
Up to 3 team members per registration
Bonus: Paid Case Acquisition Clarity Map

Claim Your Spot — $1

"If This Is So Good, Why Only $1?"

Fair question. Here's the honest answer:

We work with PI firms long-term — helping them build and scale their marketing systems. That's how we make our living. Not from selling event tickets.

This event is how we introduce ourselves. We'd rather show you what we know in 3 hours than try to convince you in a sales call. If what you see is valuable, some of you will want to work with us afterward. Most won't — and that's fine.

The $1 isn't about the money. It's a filter. It tells us you're serious enough to show up, pay attention, and actually implement what you learn. That's the kind of attorney we want in the room.

No bait-and-switch. No "surprise" upsell halfway through. Just 3 hours of real strategy — and if you want to talk afterward, that door is open.

P.S. — In just 3 hours, you'll have the clearest roadmap to getting your dream cases consistently — without wasting money on outdated branding that only deeper pockets can sustain. It's $1 because we'd rather prove ourselves in 3 hours than pitch you on a sales call. Reserve your seat now.